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Data Management Platform Market Trends, Key Vendors Analysis, Import & Export, Revenue by Forecast to 2023

Data Management Platform Market Trends, Key Vendors Analysis, Import & Export, Revenue by Forecast to 2023

Data Management Platform Market
Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps)

Market Highlights:

Data management platform is an intelligent form of a data warehouse. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers. The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness.

The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.

The major factor for the growth of the Data Management Platform Market is for the marketers and agencies to get the detailed information about the customer to create personalized and strategically driven ads for higher conversion rates, ROI and customer retention. The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.

Major Key Players:

  • Oracle Corporation (U.S.)
  • Adobe Systems Inc (U.S.)
  • KBM Group LLC (U.S.)
  • Rocket Fuel, Inc (U.S.)
  • Krux Digital Inc (U.S.)
  • Lotame Solutions Inc (U.S.)
  • Turn Inc (U.S.)
  • Neustar, Inc (U.S.)
  • SAS Institute (U.S.)
  • SAP SE (Germany)
  • Cloudera Inc (U.S.)
  • Informatica (U.S.)

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Regional Analysis:

The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific.

This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms. Also due to the rise in the cloud services, the majority of data management platform will be cloud based.

Segments:

For the purpose of this study, Market Research Future has segmented the market of Data Management Platform market into Data Type, Data Source, End – Users, and region.

Data Type

  • First Party Data
  • Second Party Data
  • Third Party Data

Data Source

  • Web Analytics Tools
  • Mobile Web
  • Mobile Apps
  • CRM Data
  • POS Data
  • Social Network
  • Others

End – User

  • Ad Agencies
  • Marketers
  • Publishers

Region

  • North America
  • Europe
  • Asia pacific
  • Rest of the world.

Intended Audience

  • Retailers
  • Research firms
  • Software Developers
  • IT enablers
  • Database providers
  • Cloud service providers
  • Media agencies
  • Advertising agencies
  • Telecommunication companies

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Table of Contents

1          Market Introduction

1.1       Introduction 

1.2       Scope of Study

1.2.1    Research Objective

1.2.2    Assumptions

1.2.3    Limitations

1.3       Market Structure

2          Research Methodology

2.1       Research Data Management Platform

2.2       Primary Research

2.3       Secondary Research

2.4       Forecast Model

2.4.1    Market Data Collection, Analysis & Forecast

2.4.2    Market Size Estimation

Continued…

List of Tables

Table 1 Data Management Platform Market, By Data Type

Table 2 Data Management Platform Market, By Data Source

Table 3 Data Management Platform Market, By End Users

Continued…

List of Figures

Figure 1 Research Data Type

Figure 2 Data Management Platform Market, By Data Type (%)

Figure 3 Data Management Platform Market, By Data Source (%)

Continued…

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